This case is written by:

IXON B.V.

The machine builder of the future is a service provider

Building a good machine doesn’t carry a premium any longer. Machine builders have converged on product quality. Lower cost countries have made significant investments in their capabilities and are now also able to produce high-quality machines.

To remain competitive, most machine builders are aware that they need to innovate and adapt to these changing market conditions by optimizing and expanding their service offering. The question is how.

Shifting away from the “build, sell and forget” model

The very foundation for these s