Searching for new clients
arrow_backTo the overview22 July 2025 | Erre Quadro NEBU
The challenge
The client aimed to grow its customer base and open up a new line of business—no small feat given the stagnant market conditions and the maturity of the technology involved. The goal was to capitalize on existing technical expertise while remaining focused on the Automotive sector and avoiding costly and complex plant restructuring, especially given the uncertainty of medium- to long-term market developments. The core issue was finding new customers for current offerings in order to ensure continued plant operations. In particular, the client was looking to expand the market for its damping solutions designed for internal combustion engines.
The approach
Innovation Reveal analyzed the client’s solutions and delivered tailored lists of companies with strong technical alignment—those whose processes or products could significantly benefit from adopting the client’s technology. By widening the search beyond the client's usual target industries, Innovation Reveal uncovered new markets, segments, and potential customers that had previously gone unnoticed.
The impact
• More than 200 qualified leads identified based on their technical requirements
• Two new RDAs secured within six months
This case is written by:
Erre Quadro NEBU
Erre Quadro is a research-driven company, specialized in the development of cognitive engines for automatic analysis of technical documentation. Our products and services support organizations in their needs for competitive and strategic intelligence, knowledge management and intellectual property valorisation.
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