Innovation means also taking risks

06 August 2025 | FAULHABER Nordic ApS

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Interview with Managing Director Dr. Udo Haberland

On the importance of optimized processes, the freedom to come up with ideas and the courage to try something new: as Managing Director, Dr. Udo Haberland is responsible for the areas of Development, Research, Quality, Logistics and Production. In this interview, he explains why innovation is about more than just new products, how FAULHABER overcomes the challenges facing the industry and why changes are often the starting point for sustainable success.

Mr. Haberland, you are responsible for the areas of Development, Research, Quality, Logistics and Production at FAULHABER. What fascinates you most about this role?

All these areas are linked in different ways. The exciting thing, and also the important thing, is undoubtedly looking at the interrelated processes and the continuous nature of it all – from a product idea to the final series, we go through many different phases. The level of quality is, for example, an important aspect. Ensuring that the smooth process meets a high standard right from the beginning means that there will be no problems, or only very few, during production. The complexity and size of our product range are constantly increasing. This also means that we are constantly questioning our approach and have to make our processes even more efficient. It's a balancing act – we want to reduce the complexity of the processes without endangering the core of our business model or the quality of our products. A key factor in this is how we automate our core processes. Work processes should be made leaner, while the speed and precision should be increased. When we automate steps in production or logistics, we create capacity for strategic tasks and can respond more quickly to changes in the market. In addition, data quality plays a crucial role. We can only work efficiently and sustainably if the data on which our decisions are based is reliable. Therefore, we invest not only in technology but also in strengthening our planning capacities, thus ensuring that we can always work with a clear overview and well-founded analyses.